About Us
Welcome to OWL World, where daily rituals become moments of intention.
Our Story
OWL Towels began with a simple question: Why are we still reaching for regular bath towels to use on our face which simply harbour bacteria and irritate our face?!
While investing time and money into our skincare routine, we realised we couldn’t find a face towel that matched. So we created it ourselves - with intention poured into every design detail, including a choice of fabrics to suit individual skin needs.
We designed Owl with a mission to perfect one of the most fundamental steps in our routine - the humble face towel - because we believe the face towel deserves to be an intentional part of your daily ritual.
And if it touches your face every day, it deserves the same care as everything else in your routine.
Love Preeya & Irena xx
The OWL Difference
While others make towels as an afterthought, we've made face towels our focus. Every detail has been considered with your daily ritual in mind. Our visual identity is simple and refined, with each face towel thoughtfully crafted with:
- 100% cotton, always white with no dyes
- Perfect larger sizing that fits comfortably over both hands
- Intentional design featuring our signature black border to help hold the towel shape and reduce shrinkage
- A convenient hanging loop to hang your towel for quick drying
