About Us
Welcome to OWL World, where daily rituals become moments of intention.
Our Story
OWL Towels began with a simple question: Why are we still reaching for regular bath towels to use on our face which simply harbour bacteria and irritate our face?! After investing in quality cleansers, serums, and treatments, our towels shouldn't be an afterthought.
We believe our skincare routine deserves more - a dedicated face towel as considered as the products you choose.
We're not reinventing the towel - we're perfecting it for your face.
Our Philosophy
Designed in Australia by skincare enthusiasts, our face towels are crafted to bring care and intention to your daily rituals. We believe that luxury shouldn't be complicated or expensive—it should be functional and beautiful in its simplicity.
Because the wise way isn't always the complicated way.
The OWL Difference
While others make towels as an afterthought, we've made face towels our focus. Every detail has been considered with your daily ritual in mind. Our visual identity is simple and refined, with each face towel thoughtfully crafted with:
- 100% cotton, always white with no dyes
- Perfect larger sizing that fits comfortably over both hands
- Intentional design featuring our signature black border to help hold the towel shape and reduce shrinkage
- A convenient hanging loop to hang your towel for quick drying
It's not just aesthetics - it's function meeting form.
